EVERYBODY is a model…an instagram model that is. The question is what separates “real” modeling from many of the provocative photos posted by self proclaimed models on social media. This is especially prevalent in the fitness industry. Many women title themselves as a model and have several semi-nude (or even nude) photos posted on their accounts. They seem to have photoshoots every other week, mostly done in lingerie, thong bikinis or less. Many title themselves as “fitness models” a term loosely used to describe anyone in the fitness industry ever sponsored or who have had a "fitness" photoshoot. But are they really models? The last time I checked models were paid for their work, and from the looks of it most of these “models” aren’t.
It’s well known that social media accounts with these types of photos have an enormous amount “likes” and “followers.” But does this equate to derived income? Not necessarily. According to an article published in The Daily Beast by Arthur Chu, these models are doing a lot of work for a lot of nothing. “…(the rates) are paltry compared to rates in the world of modeling for magazines and billboards.”
The fitness industry is especially full of almost naked women
So if money isn’t to be made, then what’s wrong with posting these types of photos for more “likes” and "followers” one may ask?
Well, here are a few of things to consider;
reputation, both personal and professional, job security (in the real world) and image.
According to Bryan Cash, owner of Max Muscle South Metro in Lone Tree and Centennial,CO, a model’s reputation on social media matters to supplement companies, possibly sponsors and job opportunities in the industry. “There are a lot of fit women, pretty faces, flaunting themselves on social media. That’s why I choose the way I do, and be selective.” He believes that the model’s image is a reflection of the company being represented, and if they are posting inappropriate photos online it’s not good for the company.
A lesson often learned too late in today’s tech savvy society is that once these photos hit the web, they no longer belong to the person posting them. Something as simple as a screen grab can immortalize an image that ten years from now may cost a model much more than the benefit she received from a few hundred likes.
Young models and athletes should especially take this advice into serious consideration. One or two inappropriate photos could change the direction of their career. From a “real” modeling career to a sponsored athlete, or any job for that matter, a poor choice of posts to get more likes today may ultimately cost more than just money tomorrow.